Email & SMS Automation

Multi-Step Nurture Campaign

3x engagement rate

Tech & Tools

GoHighLevelEmail SequencesSMS MarketingA/B Testing

Role

CRM & Automation Architect

📧

Project Overview

A behavior-based email and SMS follow-up workflow designed to reactivate cold databases and nurture long-cycle service leads.

The Challenge

High database size but extremely low engagement. Broadcasts were landing in promotions or spam, and click rates were below 1%.

The Solution

Segmented the database dynamically based on contact custom fields. Built a multi-step campaign with branching logic: users who opened emails got a specific SMS follow-up, while unengaged users got a soft re-engagement drip. Conducted A/B testing on email subject lines and SMS delivery times to find the optimal conversion window.

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