High-Volume CRM Architecture
Multi-Offer Coaching Ecosystem
Tens of Thousands of Contacts Cleansed, Segmented & Integrated
10,000+ Contacts
CRM Database
100% Automated
Meeting Notes Sync
Auto-Provisioned
SaaS Sub-Accounts
0
Conflicting Workflows
Role
Lead GoHighLevel & Automation Architect
Tech & Tools
Key Deliverables
- •Full CRM Database Audit & Re-Segmentation (10k+ Records)
- •Automated Fathom AI to Slack Meeting Summarization Pipeline
- •Automated Course & Membership Onboarding Infrastructure
- •Instant SaaS Sub-Account Provisioning via Webhooks
- •Payment Webhook Reconciliation & Dunning Sequence Logic
Project Overview
A high-ticket business education academy with multiple coaching tiers, mastermind groups, and a database of tens of thousands of past and active students. Rapid growth had created severe technical debt, resulting in duplicated records, broken tags, and manual operational chaos.
The Challenge
- Tens of thousands of contacts accumulated across 3 years with broken tags, outdated automations, and overlapping lists.
- Coaches spent 40+ minutes after every client call manually summarizing notes and emailing action steps.
- Manual student provisioning for membership portals and SaaS sub-accounts, resulting in onboarding delays and support tickets.
- Disjointed payment webhooks causing access revocation errors during billing retries.
Technical Solution & Architecture
1.Database Cleansing & Smart Re-Segmentation
Audited and restructured the entire GoHighLevel database, pruning dead contacts, purging orphaned tags, and creating clean smart lists for active, dormant, and VIP students.
2.Fathom AI to Slack Meeting Notes Pipeline
Built an automated n8n/Zapier pipeline that extracts Fathom AI meeting transcripts, generates executive action items, and posts them directly into dedicated Slack channels.
3.Automated SaaS & Course Provisioning
Configured instant sub-account and membership creation upon Stripe checkout completion, granting students immediate access.
4.Multi-Funnel Lead Architecture
Engineered separate pipelines for lead magnets, webinar attendees, and high-ticket applications with tailored scoring rules.
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Operational Impact & Results
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