B2B Lead Generation
B2B Outbound Engine for eLearning Agency
White-Labeled GHL & Instantly.ai Cold Email Infrastructure
65%+
Cold Email Open Rate
Real-Time Webhook
Pipeline Handoff
Automated Drip
Multi-Week Sequences
Turnkey
Setup Architecture
Role
Lead GoHighLevel & Automation Architect
Tech & Tools
Key Deliverables
- •Secondary Domain & DNS Authentication Setup (SPF, DKIM, DMARC)
- •Instantly.ai Multi-Week Cold Outreach Cadence
- •White-Labeled GoHighLevel Sales Pipeline
- •Webhook Integration for Real-Time Lead Ingestion
- •Automated AE Lead Routing & Instant Push Alerts
Project Overview
A premier eLearning content agency producing high-end corporate training modules needed a consistent, outbound B2B pipeline targeting corporate L&D directors, HR executives, and enterprise training leaders without burning domain reputation.
The Challenge
- Previous outbound campaigns suffered from severe inbox deliverability issues, frequently landing in spam folders.
- Interested prospect replies were buried in general inboxes, leading to slow follow-up and lost deals.
- Lack of a centralized sales pipeline to track prospect progression from cold lead to signed contract.
- No automated classification separating positive interest from unsubscribe requests.
Technical Solution & Architecture
1.Dedicated Domain & DNS Architecture
Configured SPF, DKIM, DMARC, and custom tracking domains across secondary sending domains, followed by structured inbox warming.
2.Instantly.ai to GoHighLevel Webhook Bridge
Connected Instantly cold outbound sequences to a white-labeled GHL sub-account. When a lead replies positively, an Opportunity Card is instantly generated in GHL.
3.Automated Sales Notifications
Configured instant SMS and email notifications to the account executive the moment a warm reply is received.
4.Multi-Week Follow-Up Sequences
Deployed multi-touch cadence combining thought leadership resources and calendar booking links.
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