Funnel CRO & Healthcare EHR
The Posture Doctor
Funnel CRO Overhaul & Practice Hub Automated Recall Ecosystem
42/100 to Production
Audit Score Lift
3-Step Smart SMS
Recall Automation
Practice Hub Realtime
EHR Sync
100% Pre-Booking
Lead Capture
Role
Lead GoHighLevel & Automation Architect
Tech & Tools
Key Deliverables
- •Comprehensive GoHighLevel Strategic Funnel Audit & Roadmap
- •Mobile CRO Funnel Overhaul (Hierarchy, Copy, Medical Compliance)
- •Practice Hub 3rd-Party EHR Custom Field Mapping
- •6-7 Advanced Workflow Automations inside GoHighLevel
- •3-Step Automated SMS Missed Appointment Recall Sequence
- •Real-Time Kill-Switch Workflow Safeguards
- •Dynamic SMS & Email Practice Hub Template Library
Project Overview
The Posture Doctor (operating as Busselton Chiropractic Clinic in Western Australia) provides structured clinical assessments for patients suffering from chronic back pain, sciatica, and postural issues. Ahead of an aggressive paid advertising scale, they partnered with us to audit their funnels, fix severe conversion blockers, and connect GoHighLevel with Practice Hub.
The Challenge
- An initial technical audit revealed a low 42/100 funnel score, riddled with critical conversion blockers that wasted paid ad spend.
- Glaring spelling errors in primary headlines ('Undertsand Your Sciatica') degraded patient trust and clinical authority.
- Broken mobile UX caused headlines to clip and CTA buttons to fall below the fold (over 65% of healthcare traffic is mobile).
- Missing lead capture forms meant visitors who did not immediately book an appointment vanished with zero follow-up possible.
- Lack of mandatory medical disclaimers exposed the practice to compliance and legal vulnerabilities.
- Disconnected systems: Missed appointments inside Practice Hub required tedious manual staff phone recalls.
Technical Solution & Architecture
1.Full Funnel CRO Overhaul
Rebuilt mobile visual hierarchy, corrected typographical errors, inserted compliance disclaimers, and added mandatory opt-in lead forms ahead of the booking calendar to capture 100% of prospects.
2.Practice Hub EHR Field Integration
Mapped Practice Hub EHR fields ('PH Last Missed Appointment Type' and 'PH Patient Status') directly into GoHighLevel via automated webhooks, keeping contact records synchronized in real time.
3.3-Step Missed Appointment SMS Recall Sequence
Constructed an automated recall sequence triggered when Practice Hub marks a patient as 'Did Not Arrive'. After a 10-minute sync buffer, the system sends friendly, dynamic SMS messages with direct rebooking links.
4.Intelligent Kill-Switch Safeguards
Engineered safety logic checking patient status prior to every SMS dispatch. If the patient rebooks, replies, or is tagged by staff, the automation instantly aborts to prevent spam.
5.SMS & Email Template Library
Designed 6-7 custom workflow automations alongside standardized email and SMS templates dynamically referencing each patient's individual Practice Hub online booking URL.
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Operational Impact & Results
“The audit was an eye-opener. Fixing our mobile funnel and integrating Practice Hub with automated SMS recalls has plugged our lead leaks and taken the burden of chasing missed appointments completely off our front desk.”
Clinical Director
The Posture Doctor / Busselton Chiropractic Clinic
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